Producing fresh and nutritious meat and eggs Low costs for building, feeds, vaccine, equipment and labor More resistant to severe climate condition, diseases and food shortage than genetically improved chicken breeds Able to find feeds for themselves in local area Hens can incubate themselves without the need for incubators Parent chickens care and train their chicks for survival and growing up Adult chicks can protect themselves from enemies Flavor and texture of indigenous chicken meat is popular among consumers Good market demand for indigenous chicken meat and egg